Merz Therapeutics Launches 'Celebrating the Fighters' Campaign, Channeling Muhammad Ali’s Resilience to Empower the Parkinson’s Disease Community
Merz Therapeutics North America today announced the launch of 'Celebrating the Fighters,' a nationwide campaign that honors the fighting spirit of people living with Parkinson's disease (PD) and embodies Muhammad Ali, the legendary heavyweight boxing champion who was also diagnosed with this disease. Inspired by Muhammad’s iconic quotes and spirit, the campaign builds on the 2023 ‘For the Fighters’ initiative, celebrating resilience through storytelling.
