Duluth Holdings Inc. - Class B Common Stock (DLTH)

Competitors to Duluth Holdings Inc. - Class B Common Stock (DLTH)

Carhartt

Carhartt is known for its durable workwear, similar to Duluth Holdings, which markets rugged clothing intended for both work and leisure. Both companies target consumers who value hardwearing apparel, but Carhartt leans heavily into its brand heritage and strong reputation among tradespeople. Carhartt’s extensive assortment includes not only casual wear but also specialized work clothing, giving it a broader market reach and brand loyalty among professionals, which gives it a competitive advantage over Duluth Holdings.

Columbia Sportswear Company 

Columbia Sportswear is another direct competitor of Duluth Holdings, particularly in the outdoor and activewear market. Columbia excels in performance-based apparel, utilizing advanced technologies to enhance fabric efficiency for outdoor activities. This innovation-centric approach gives Columbia a competitive edge, especially among consumers looking for specific functionality in their apparel. Although Duluth focuses on workwear that blends into casual styles, Columbia's technical gear is preferred for outdoor enthusiasts.

LL Bean

LL Bean focuses on outdoor apparel and gear, competing with Duluth Holdings in the lifestyle and casual segments. While both brands emphasize quality and durability, LL Bean has a more established presence in outdoor activities, which attracts a different customer demographic. The company further benefits from a legacy of customer satisfaction and a well-known return policy, thus enjoying a loyal customer base that provides it with a competitive advantage over Duluth.

Patagonia

Patagonia is heavily involved in the outdoor and activewear market, competing against Duluth Holdings by positioning itself as a brand dedicated to environmental sustainability and ethical manufacturing practices. While Duluth offers functional clothing aimed at work and casual settings, Patagonia appeals to eco-conscious consumers who are willing to pay a premium for sustainable products. Patagonia’s strong brand identity and mission-driven market approach give it a competitive edge, particularly among younger consumers who prioritize ethical consumption.

REI Co-op

REI Co-op operates as both a retailer and a co-operative, providing outdoor gear and apparel that competes with the casual and workwear approach of Duluth Holdings. While Duluth targets a niche with rugged everyday clothing, REI emphasizes community engagement and sustainability in its products. With a strong membership model and extensive outdoor-related product lines, REI holds an advantage in customer engagement and loyalty, though Duluth appeals to a more specific customer base.