On Holding AG Class A Ordinary Shares (ONON)

Competitors to On Holding AG Class A Ordinary Shares (ONON)

Adidas AG

Adidas offers a broad range of athletic shoes and apparel similar to On Holding, emphasizing performance and style. The company's strong heritage in sports and lifestyle bonds gives it deep customer loyalty and wide market presence. Adidas has also been enhancing its sustainability efforts, which can appeal to the environmentally conscious consumer. Nevertheless, On Holding's focus on innovation and a distinctive aesthetic of their footwear offer a compelling, modern alternative for runners and fitness enthusiasts looking for performance alongside unique design. While Adidas is a leader in market share, On Holding seeks to carve out a successful niche by focusing on quality and unique selling propositions.

Hoka One One (a division of Deckers Brands) 

Hoka One One has gained significant traction in the running shoe market, particularly among long-distance runners. Known for its maximalist cushioning and performance features, Hoka targets serious runners, much like On Holding. Both brands prioritize performance and innovation, but Hoka has established a strong community around its products and a reputation for high-quality running shoes. On Holding appeals to the same consumer base but distinguishes itself with a focus on Swiss engineering and design aesthetics, which may resonate with style-conscious athletes. Hoka currently holds a strong position due to its growing popularity among dedicated runners.

Nike, Inc. 

Nike is one of the largest athletic apparel and footwear brands globally, competing with On Holding across categories such as running and performance training. Nike's extensive brand recognition, marketing prowess, and established distribution channels give it a significant advantage in the sports footwear market. Additionally, Nike invests heavily in innovation and technology, which allows it to constantly refresh its product lines and maintain consumer interest. However, On Holding is focusing on niche markets and differentiating itself with unique designs and performance-oriented technologies, appealing to a specific segment of the market seeking alternatives to larger brands.

Puma SE

Puma competes with On Holding in the performance and lifestyle segments of athletic footwear, known for its stylish products that blend fashion with athletic function. Puma employs global marketing strategies and collaborations with celebrities to boost brand visibility, appealing to a younger demographic. However, On Holding differentiates itself by offering unique designs and technologies that cater specifically to runners, emphasizing performance benefits without sacrificing aesthetics. While Puma has broader recognition and diverse product ranges, On Holding's commitment to specialized product development gives it a competitive edge in its targeted market.